2026 Media Kit
MistyStevenson
The Gulf Coast's voice for accomplished women — the ones who built the life and are learning to actually enjoy it. Home, hosting, marriage, and the getaways in between.
The Gulf Coast's voice for accomplished women — the ones who built the life and are learning to actually enjoy it. Home, hosting, marriage, and the getaways in between.
Last 30 days
3.5M
Views across Instagram
That reach comes from an audience of roughly 5,900 — which means the overwhelming majority of these views are strangers, not followers.
Instagram is actively distributing this content past the follower base. For a brand, that is the difference between renting an existing audience and buying genuine discovery.
Reach has nearly doubled month over month as the account has grown, from 1.9M to 3.5M.
Views per follower, per month. A typical account this size returns single digits.
Performance
Source: Instagram Insights, 30 days to 27 September 2026. Follower geography from Meta audience data (lifetime). Current figures available on request.
About
Misty Stevenson is a Mississippi-based creator whose content sits where most lifestyle content doesn't: with women who already have the home, the marriage, the career — and are working out how to enjoy what they built.
The work blends elevated home life, hosting, marriage, friendship, leadership and intentional travel with Southern warmth and an unusually direct sense of humor. It reads as a friend talking, which is why it travels.
She is a registered nurse, the founder of multiple senior care businesses, the author of the forthcoming Becoming Her, and the founder of Brunch 30, a curated experience brand for women in this same season.
Audience
The most valuable and least served demographic in lifestyle content — and she owns it almost outright.
Why this matters to a brand. Women 45–54 control the majority of household spending on home goods, furnishings, food, travel and beauty — and they are chronically under-targeted by creator campaigns built for audiences half their age.
This is not a general audience that happens to skew female. It is a near-pure concentration of the exact buyer most home, hospitality and lifestyle brands say they want.
Concentration
This is not a diluted national audience. It is a dominant position in one market.
What this is worth. A national creator with 5,900 followers is spread thin across fifty states and useful to almost nobody. This audience is the opposite: roughly three quarters of it sits inside a single metro area, and it is the specific demographic that drives household spending there.
For a Gulf Coast restaurant, hotel, casino, clinic, boutique or event, that is not influencer reach. That is the local market, concentrated in one place, reachable in one post.
Add New Orleans and Mobile and the footprint covers the Gulf South corridor — the same trade area regional advertisers already buy media against, at a fraction of what that media costs.
The through line
“Helping accomplished women enjoy the life they built.”
Every pillar below serves that one sentence. It is why the content converts across categories that would normally need three different creators.
Content pillars
Partnership fit
Beyond the numbers
Creator campaigns fail on reliability more often than on reach. Her background is the reason this one won't.
Two decades in a field where detail and compliance are not optional.
Owner-operator of senior care businesses with staff and payroll.
Graduate of the national business growth program.
Forthcoming. A built-in press moment for any partner attached to the launch window.
Cover story subject, Gulf Coast Woman.
Curated live experiences for accomplished women — an owned audience offline as well as on.
Selected work
Concept through delivery, with disclosure handled correctly.
A date-day Reel filmed on location with her husband — charcuterie board, grilled cheese, watermelon mimosa — written as an itinerary recommendation rather than an ad, and closed with a direct prompt to Gulf Coast visitors.
Shot on location, edited and written in-house, and placed inside the couple format her audience already follows her for — so the brand arrived as part of the content rather than an interruption to it.
Partnership
All packages include concept development, professional-grade photography and video, on-brand copy, and a performance report 14 days after posting.
One concepted, filmed and edited Reel, posted to feed with 30-day organic retention. Includes one round of revisions before posting.
One Reel, a five-frame Story sequence, one static feed post, and a library of 10 edited photo assets licensed to the brand for six months.
Three content pieces per month with category exclusivity, priority scheduling and quarterly strategy input. Three-month minimum.
Content licensing for brand-owned channels, event hosting and speaking quoted on request.
The median cost of Instagram Reels advertising in 2026 is $22.40 per thousand impressions. At that rate, the last 30 days of organic content carried roughly $78,000 in equivalent media value. Every package above is priced well below market CPM on delivered reach.
Let's work together
Send the brief, the timeline and the budget range. She replies within two business days with a recommendation and availability.
Currently booking Q4 2026 and Q1 2027 campaigns.